Far to often we run into a business owner who sees the success of another and then they want to copy the formula that made the other guy successful. That’s not a bad idea – in theory, but it becomes transparent and predictable in the long run. There’s a couple of reasons why this happens […]
For the past year I've been listening to business owners tell me that their business is in a slump because they're advertising isn't working or they have stopped advertising completely to save money during this lingering and pesky recession. Really? Do they really think that way?
Yes, this was a sleazy headline grabbing ploy to get you to take the next step and now that you're here, you probably feel a little cheated...
Did anyone notice the typo in the title? I intentionally wrote it that way because there are so many ways to improve your website and one of the most important ways is to use proper English and fix all your typos.
When it comes to marketing (and self promotion) very few people throughout history have done a better job than P.T. Barnum.
Where did all the profits go? Have you ever asked yourself that question. You work hard everyday and you're growing ...
The increase in “overall” website traffic in 2013 was unlike any other year before it. Amazon had a 76% increase in traffic and sales with many other larger websites showing 30-40% increases in traffic and sales. How can this be?
Never assume that other people make decisions using the same criteria you use. For example: a product comes in two sizes. A 10 ounce package costs a dollar.
If you sell anything or provide a service an important thing to learn is how to communicate effectively and to get people to believe in what you’re saying. If you can do this price of your product will have little to do with your success especially when your audience buys into “why” you do the […]
I was recently talking with a complete stranger regarding his website and marketing needs for a specific campaign ...
. . . WINS! That's right! History has shown us over and over again that this is true.
Can you imagine what a guy like General Patton would have done if someone had said that to him? I'm sure the response would have been colorful.
Why is it that business people are so preoccupied with the future? I don't mean the I can't pay my bills future. I mean the future, future.
Our clients ask us all the time how we create great images for the internet and their websites.
When people abuse email etiquette does it drive you absolutely insane? This includes email from customers, clients, co-workers, ...
Old joke: Two hikers are in the woods and they come face-to-face with a hungry grizzly bear. They decide to make a break for it...
I want to meet the person who thought of this design and then sculpted it out of sand on a beach. This is my kind of person and my kind of thinking.