Be different, please . . . !

by James McCarthy 2019/02/11

Far too often we run into a business owner who sees the success of another and then they want to copy the formula that made the other guy successful. That’s not a bad idea – in theory, but it becomes transparent and predictable in the long run. There’s a couple of reasons why this happens...

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People attract people!

by James McCarthy 2019/02/04 0

When it comes to marketing (and self promotion) very few people throughout history have done a better job than P.T. Barnum.

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